Managing Your Organization's Knowledge Resources
Exploit the hidden knowledge in your organization to increase business efficiency and drive innovation in new product and service development.
Learn techniques to fully leverage the organizational knowledge resources at your disposal. Based on advancements in the field of Knowledge Management (KM), this program focuses on how knowledge resources stored within your organization – in personnel, processes and systems – can be identified, developed, and harnessed to your advantage.
You will learn concrete strategies for tapping into latent knowledge to drive innovation projects, develop new products and services, improve efficiency, and ultimately, increase your competitive advantage.
The Best Part:
This program will give you the knowledge leadership tools to solve organizational problems, improve coordination with your direct reports and peers, and adapt to market change over time – ensuring your job efficacy and security.
Who Should Attend
This course will be most useful to management and supervisory positions that support key planning and operational activities, including:
- Directors and managers overseeing business planning and performance improvement
- Project leaders, managers and individuals who work in teams
- Innovation, knowledge management, new product, or intellectual property professionals
- Systems, process and operations specialists
- Marketing or marketing-related professionals
- Consumer insight/research professionals
- HR training and employee development professionals
- Anyone who has direct or indirect reports
What You Will Learn
By the end of this program you will have the skill set to leverage your organization's knowledge resources for increased profitability through:
- Understanding the different kinds of knowledge resources and accurately identifying the ones within your organization.
- Leveraging latent knowledge resources to generate innovative new products and services or revolutionary new processes.
- Properly managing knowledge resources so they continue to generate additional value over the long term.
- Increasing organizational productivity by fully utilizing specific knowledge resources in the most effective and efficient ways.
- Implementing knowledge resource mobilization on your own, with others, and on teams.
- Better and more effective collaboration with people who have different learning styles and know different things than you do.
SEEC Learning Path Program
Enquire as to how this short program or any other regular series short program (2-5 days in duration) can become a Learning Path complimentary program. Call 416.736.5079 and ask to speak to a Senior Education Adviser today.
Program Content
Organizational Knowledge and Business Performance
- Overview of the field of 'knowledge management'
- The importance of properly identifying and using existing knowledge resources in your organization
- Clarifying how proper understanding and use of knowledge resources can mean greater profitability
The 5 K's of Converting Organizational Knowledge into Profit
- Knowers
- Knowledge Resources
- Knowledge Types
- Knowledge Integration
- Knowledge Outcomes
Module 1: Knowers
- Learning to recognize, appreciate, and use your and others' knowledge in the organization for greater results
- Determining who knows what in your organization
- Distinguishing the different ways of 'learning' and 'knowing'
- Unlocking others' knowledge contributions to help yourself and them reach maximum potential
Module 2: Knowledge Resources
- Identifying all the knowledge resources at your disposal and using them for greater internal and external returns
- Accessing knowledge embedded in the organization's people, information systems, hard-drives, processes, and artifacts
Module 3: Knowledge Types
- Identifying different types of knowledge and recognizing them in yourself and others
- Effectively utilizing the different types of knowledge to create better outcomes for the organization, both internally and in the marketplace.
Module 4: Knowledge Integration
- Integrating knowledge to create new ideas, processes, innovations, and products
- Knowledge integration mechanisms (KIMs) and when and how to use them
- Recombining what you know with what others know using lessons from the Knowledge Based View (KBV)
Module 5: Knowledge Outcomes
- Converting what the organization already knows (e.g. people, information systems, processes, data reserves) into something the market can and will want to purchase from you
- Implementing the final step to managing organizational knowledge toward profitable new products, processes, productivity, and innovations
Unique Course Features
- Multi-modal teaching methods: group work, multimedia, break-out discussions, presentations, case studies and self-assessments
- Gain a better sense of your own and others' knowledge resources, abilities and potential
- Apply your learnings immediately to your own organization and interpersonal collaborations
- Benefit from enriching classroom discussions among a diversity of leadership perspectives
Instructors
 Brynn Winegard
Brynn Winegard is a Canadian professor, consultant, speaker and writer. She completed her MBA and PhD at the Schulich School of Business in the areas of marketing and strategy with a specialization in knowledge creation, knowledge management and marketing strategy. Brynn spent over a decade in corporate marketing working with such companies as Pfizer Inc., Nestle Inc., Bank of Montreal, ScotiaBank, CIBC and Johnson & Johnson Inc.
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