Strategic Management
Leveraging individual strategic thinking to produce superior organizational performance. Thousands of executives have benefited from this step-by-step strategic and business planning approach.
All leaders can benefit from world-class planning techniques. Strategic management is consistently identified as the single most important concern of managers and executives.
This 3-day program uses workshops and strategy case studies to allow a "hands on" experience with the development of the key components of the strategic management system: the situation analysis, the strategic plan and the business plan.
The Best Part:
You will receive a comprehensive collection of strategic planning templates guaranteed to improve the quality of any future planning efforts back at the office. Plus, develop your own plan during the program.
Who Should Attend
This seminar will benefit any manager or executive…
- With concerns about how strategy is effectively developed, communicated and implemented
- Facing the challenge of developing a strategic plan or business plan or functional plan
- Looking for ways to build consensus and commitment on required action
- Effectively developing and understanding and buy-in for changed strategy
What You Will Learn
- Strategic management concepts: an explanation of the major elements and history of strategic management
- Data gathering and analysis: the facts required to support decision-making
- Strategic issue identification: a methodology for strategic issue identification and resolution
- Strategy: the differences and linkages between the strategies of the strategic
plan and the business plan
- Communicating strategy: tools and techniques for promoting buy-in
- The role of expectations: understanding how expectations set the scope and rate of acceptable change for any plan
- Implementation: aligning management activities with performance expectations
- Documenting the plan: score card for the content of a strategic plan and
a business plan
Program Content
Day One: Scanning the Situation
Goal: Draft the Situation Analysis
Data Gathering
- The situation analysis process
- Concepts and history
- Strategic thinking
- The strategy framework
- Stakeholder analysis
- Customer and competitor analysis
- Trend analysis
- Industry analysis
- Current state analysis
Case Study Exercises
- Identifying the appetite for change
- Identifying critical external factors that impact strategy
- Describing current internal state
Day Two: Preparing for Change
Goal: Draft the Strategic Plan
Issue Identification
- The strategic planning process
- The difference between strategic planning and situation analysis
- Ranking external factors
- Strategic issues identification
- Issue resolution techniques
- Scenario building
- The impact of the strategic issue
- Identifying assumptions
- Content of the strategic plan
- Communicating the plan
- Strategic vs. business plans
Case Study Exercises
- Nominal group technique
- Cross-impact analysis
- Issue drafting
Day Three: Implementing Action
Goal: Draft the Business Plan
Strategy Selection
- The business planning process
- Separating people issues and strategy issues
- Aligning to the strategic plan
- Four categories of expectations
- Identifying expectations
- Expectations impact analysis
- The business plan strategic issue
- Implementing planning
Case Study Exercises
- Expectations analysis
- Cross impact analysis
- Strategy testing
- Implementing planning
Instructors
![]() Alan Kennedy
Alan is one of Canada’s most experienced strategic planning and business planning practitioners, having instructed thousands of managers on successful strategy development since 1992. Alan served as Senior Vice President, General Counsel & Secretary to the Board of Campeau Corporation and prior to that, Oxford Development Group.
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