Improving Presentation Effectiveness
What you must know to make all your presentations powerful, compelling and persuasive.
The only presentation course every manager and executive needs.
Business people often say the "presentation" of any report or concept is as important as the content, in some cases even more important. This program will closely examine the "ingredients" of a successful presentation and offer practical insights on how to improve your personal skills.
It is not theoretical. It is a hands-on learning experience. It is designed to provide actual practice and rehearsal in using the new tools you will learn in group presentation situations. The program will provide more than just skills. Participants will learn not only how to create presentations that get rave reviews, but also how to get their recommendations approved and vigorously supported.
The Best Part:
Cut down your preparation time for meetings and presentations by 50% – plus receive personal coaching tools and templates.
SEEC Learning Path Program
Inquire as to how this short program or any other regular series
short program (2-5 days duration) can become a Learning Path
complimentary program. Call 416-736-5079 and ask to speak to a Senior
Education Adviser today.
Teaching Approaches
Using a mix of mini-lectures, communications exercises, drills and practice, participants learn:
- Audience analysis
- Setting objectives and outcomes
- Adding personal value
- Speaking persuasively about any topic
- Cutting preparation time in half
- Organizing a presentation that persuades
- Comfort with voice, gestures and movement
- Reducing nervousness and jitters
- Presenting powerfully to senior and executive audiences
- Responding to challenges and questions
What You Will Learn
- Reduce up-front preparation time for any report, meeting or briefing in half
- Ensure greater approval and commitment to your ideas and recommendations
- Manage challenging audiences and leading on key business issues, even with senior executives
- Be powerful, professional and authoritative, in spite of presentation "jitters"
- Deal brilliantly with unexpected challenges and questions
- Set goals for every presentation – and exceed them!
- Stay on track, in complete control, no matter what
- Create compelling and dynamic dialogue with your audience
- Use the "chunk outline" approach
- Get a discussion started and keep it moving
- Present powerfully to any audience, including executives and senior decision-makers
Program Content
DAY ONE
Setting Audience Expectations
- Why fear of presenting is not your biggest challenge!
- How television and public school prevent you from succeeding
- Identify your personal challenges for the course
- Two keys to success presenters never think about
Achieving Your Desired Outcome
- How your audience impacts presentation success
- How to get the results you want from every presentation
- Defining what you really want to happen
- Why the outcome is the hardest thing to write – and why it is the most powerful
- Why every presentation needs an offer
- How to use the chunk outline
- How to cut preparation time
- Anyone can present without notes; how to do it right
Delivering Persuasive Presentations
- Stay on track, in complete control, no matter what
- Speak persuasively about anything
- Voice and mood
- Authority, "intention" and control
- Riveting your audience's attention
- Directing the cycle of action
- Speaking/moving with purpose, authority and confidence
DAY TWO
Curiosity: The Secret Weapon of Persuasion
- Leading your presentation with authority and control
- How to overcome resistance
- How to deal with challenging and difficult questions
- Satisfy audience needs and get positive response
From Verbal Impact to Visual Impact
- Tips and guidelines for on-screen effectiveness
- Are you creating "death by PowerPoint"?
- Success factors for PowerPoint
- Storyboard: planning your visual delivery
- Moving "beyond bullet points"
- Powerful analysis tools that allow you to create powerful slides
Presenting to Senior Managers and Executives
- Why traditional approaches don't work
- What senior audiences want
- How executives judge effectiveness
- The six heuristics of executive decision-making
- What you must include to be successful
Leading Powerful Conference Calls
- How to combat the major complaints about conference calls
- A new approach
- How your role must change
- Supports and barriers to success
Instructors
 Elizabeth-Anne Walker
Liz has developed and delivered
successful presentations to all levels of management during her career
as an executive in international advertising agencies in Toronto, New
York and London. She is a highly-rated lecturer at the Schulich
Executive Education Centre in marketing communications, presentation
effectiveness, business strategy and account management.
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