Executive Program in Sales Management
Attend Canada's most successful executive development course for sales leaders. Celebrating a 11-year learning partnership with the Canadian Professional Sales Association. Drive Your Sales Organization to Success with the Executive Program in Sales Management.
Today's sales managers recognize that their job has evolved well beyond motivating and managing a sales force, to building strategic sales processes to achieve business objectives. To deliver revenue and profit growth, your organization needs flawless execution at the customer level.
Therefore, achieving strategic business and marketing goals requires focused sales and customer plans. By introducing a disciplined customer-driven approach of 'understanding, creating, delivering and managing' customer value, any organization can position itself for competitive success.
The Schulich Executive Education Centre, in partnership with the Canadian Professional Sales Association, presents an intensive program to hone your skills to build a solid, high-performance sales team through this Executive Program in Sales Management.
| 2013-2014 Program Dates |
Module Dates
|
Day 1:
- Program Kick-Off
- Strategic Framework for Sales Success
- Identifying Your Sales Organization's Current State and Improvement Opportunities
- Identifying Three Key Drivers of Sales Success
|
Fall
Nov. 11
Summer
Jun. 23, 2014
|
Day 2:
- Critical Thinking and Problem Solving
- Making a Leadership Difference in Sales
|
Fall
Nov. 12
Summer
Jun. 24, 2014
|
Day 3:
- Competitive Market Analysis
- Customer Relationship Management
|
Fall
Nov. 13
Summer
Jun. 25, 2014
|
Day 4:
- Sales Leadership Behaviours
- Effective Communication Styles for Leaders
|
Fall
Nov. 14
Summer
Jun. 26, 2014
|
Day 5:
- Developing Sales Plans at Division/Geographic/Segment Level
- Implementing Customer Plans
- Tools to Enhance Sales Force Performance
- Group Work to Reinforce Classroom Learning
|
Fall
Nov. 15
Summer
Jun. 27, 2014
|