The Institute of Communication Agencies, founded in 1905, represents Canada's communications and advertising agencies. ICA's member agencies
and subsidiaries account for over 75% of all national advertising in
Canada. ICA promotes higher standards and best practices, and serves as
the largest source of information, advice and training for Canada's
communication and advertising industry, whose economic impact is worth
$15 billion annually. Each year, ICA member agencies also donate
millions of dollars in pro bono work to help support over 100 local,
regional and national charities and non-profit organizations.
ICA develops initiatives, programs and best practice guidelines
to help build better ICA agencies and so improve their real and
perceived value to clients.
The ICA member operates in a growing and profitable advertising and
marketing communications business in
Canada and enjoys a valued
relationship with advertisers and other stakeholders.*
The ICA is recognized as the leader, coast-to-coast, in
accomplishing the vision; this, together with providing better value for
fees paid, attracts new members.
* (Consumer, media owners, government/regulators, production, talent unions, etc.)
Anticipate, serve and promote the collective interests of ICA
members with particular regard to defining, developing and helping to
maintain the highest possible standards of professional practice.
Goals and Strategies
- To help build better ICA advertising agencies and so improve
their real and perceived value to clients. (The strategy is Best
Practices and Advanced Education.)
- To build a better ICA and so improve value for fees paid. (The
strategy is to improve and expand services and benefits, generating
greater involvement, communication and relationship building.)
- To maintain advocacy at current levels, which also benefits
non-members while developing services and benefits to convert more
prospects to membership.
Institute of Communication Agencies
2300 Yonge Street, Suite 3002; Toronto, ON M4P 1E4
Tel: (416) 482-1396
Fax: (416) 482-1856