Alan Middleton to Receive 2012 ACA Gold Medal Award
Posted On: Tuesday May 1, 2012
Toronto, May 1, 2012: The Association of Canadian Advertisers (ACA) announced today that Dr. Alan Middleton, one of Canada’s most respected and influential thought-leaders in the field of marketing communications, is the recipient of the ACA Gold Medal Award for 2012. First presented in 1941, the award is presented to an individual who has made an outstanding contribution to the advancement of marketing communications in Canada.
Middleton, who is Executive Director of the Schulich Executive Education Centre and Assistant Professor of Marketing at York University’s Schulich School of Business, will be presented with the ACA Gold Medal Award at this year’s Marketing Awards gala, to be held June 8th at The Carlu in Toronto.
“Alan Middleton personifies the exceptional qualities that constitute the ACA Gold Medal Award,” said Ron Lund, President and CEO of the ACA. “At every level of endeavor, he has served the marketing communications industry with passion, commitment and distinction. As an educator, Alan has mentored a generation of successful Canadian marketers and advertising practitioners. As an author, he has been hugely influential in elevating our practice of effective advertising. And as a marketing authority, he has long been the media’s go-to source of expert commentary.”
“I was totally surprised and delighted with the news of this award – especially as it means joining such luminaries as John Cassaday, Sunni Boot, Claude Lessard and Frank Palmer,” commented Middleton on being named a recipient of the ACA Gold Medal Award. “Hopefully, this signals not only my personal efforts but the efforts of all those engaged in progressing the discipline of marketing.”
Middleton’s career spans the client side (international oil and gas sector), agencies (J. Walter Thompson in England, Canada and Japan), and academia (Rutgers and York Universities). He is co-author of Advertising Works II and Ikonica – A Fieldguide to Canada’s Brandscape. In addition, he has authored better-practices reports for the ACA on payment-by-results, client-agency relationships and marketing dashboards.
Middleton sits on the Board of ABC Life Literacy Canada, is an Honorary Trustee of the Royal Ontario Museum, is co-founder of the annual CASSIES Awards, and an inductee into the Canadian Marketing Hall of Legends.
About the ACA Gold Medal Award
The ACA Gold Medal Award is:
- Open to all individuals in activities that have an impact on marketing communications in Canada (client marketers, agencies, media, researchers, academics, associations, etc.)
- Awarded for a single achievement, or for accomplishments over time
- Awarded to a candidate whose contribution represents a measurable, distinctive advancement in the practice of marketing communications in Canada
Since its inception, the ACA Gold Medal Award has been presented to a distinguished vanguard of industry leaders and visionaries. A full list of past honorees is posted here.
The Association of Canadian Advertisers is the country’s only industry organization exclusively dedicated to client-marketers. The ACA’s goal is to help members maximize the value of their investments in all forms of marketing communications via members-only products and services tailored to the unique needs of marketers.
SOURCE | Originally Published on The Association of Canadian Advertisers (ACA) website asaweb.ca May 1, 2012