Ajay K. Sirsi, PhD
![]()
Ajay K. Sirsi is a Marketing Professor at the Schulich School of Business, York University, Canada, where he teaches Strategic Market Planning, Marketing Management, and Marketing Research in the MBA and BBA programs. He teaches executive management classes in Brand Equity, Marketing Management, Marketing Research, Pricing Strategy, and Marketing Strategy and Sales Planning in the Executive Development Program at the business school. Ajay has an extensive global consulting practice in which he works with executives on a range of marketing and sales issues.
His current research focuses on business strategy development and implementation, market segmentation, and tools to understand customer needs.
Ajay is the author of three books, Marketing: A Roadmap To Success (Pearson), Marketing Led – Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace (Trafford), and Marketing: Real People, Real Decisions (Pearson).
Prof. Sirsi is the author of many articles which have appeared in prominent academic and practitioner journals such as the Journal of Consumer Research, Canadian Journal of Marketing Research, the Journal of Health Care Marketing, the Journal of Hospital Marketing, the Journal of Professional Services Marketing, and Marketing magazine. He is a recipient of the prestigious Robert Ferber Award and the award for best article published in the Journal of Consumer Research. Dr. Sirsi has also presented his work at numerous international conferences.
Ajay has undertaken both consulting and educational activities for FT Global 500 corporations in the United States, Canada, Bermuda, Brazil, China, France, India, Japan and Korea in the areas of developing business and marketing strategy, sales execution, developing and implementing customer value, building brand identity/equity, building corporate brands, building differentiation strategies, customer needs assessment, customer satisfaction and service quality, strategic planning for services, new product development, segmentation and product positioning, and sales training.
Ph.D. Marketing, Arizona State University