Alan Middleton
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Assistant Professor of Marketing • Executive Director, Schulich Executive Education Centre (SEEC)
BSc (London, UK); MBA & PhD (York)
After a stellar 25 year career as amarketing practitioner with Esso Petroleum, UOP Inc. then rising to the position of Executive Vice President and Board Director of J. WalterThompson (JWT) worldwide and President/CEO of JWT Japan, Alan left to complete his PhD at the Schulich School of Business where he iscurrently on the faculty. He has also taught at Rutgers Graduate Schoolof Business in the US, and business schools in Argentina, China, Russia and Thailand. In September 2001 he took over as Executive Director of the Schulich Executive Education Centre (SEEC) which trains over 16,000 managers and executives domestically and internationally.
Alan co-authored the books “Advertising Works II” and “Ikonica – A Fieldguide to Canada’s Brandscape”, and published papers for the ACA/ICA on Marketing Communications ROI,Client-Agency compensation strategies and Client - Agency Relations. He is a co-founder of the ‘Cassie’ advertising awards, is a member of the Academic Committee of Leger Marketing, and in 2005 he was inducted in to the Canadian Marketing Hall of Legends in the mentor category.